HomeManagementContent ShootAuditWorkAbout Let's work together

About

Behind the desk.

Built from a love of both sides of social media. Time spent in house learning what it feels like to live inside a brand, and time agency side learning what works across a lot of them at once. The Social Desk is the best of both worlds.

Sydney Alpen shooting content
On set at a showroom shoot
Hospitality content on a cafe shoot
Filming against the concept wall
Fashion content on location
Shooting on the cyc
The kit we bring to a shoot
Shooting in store
Shooting tethered on set

Why The Social Desk

More than surface level.

Built for brands that want more than a full feed, and owners who want social supporting the bigger picture rather than sitting beside it.

A collaborative partner, not a transactional service. We learn your vision and your audience, then turn it into content that lasts.

We don't chase trends. We move ahead of the pulse, so your brand stays on the tip of everyone's tongue.

The founder

Hi, I'm Sydney.

I've worked both sides of social media and they could not be more different. One taught me what it feels like to live inside a brand. The other taught me how to make that work for a lot of brands at once. The Social Desk is what happens when you refuse to pick one.

Based in
The Sutherland Shire, Sydney
Loves working across
Food, fashion and lifestyle
Favourite part of the process
Shoot day, every single time
Weekends
Friends, family and usually a camera
Sydney Alpen
Sydney Alpen

My experience.

In house

Every part of one brand's social, and close enough to the owner to know the vision before it was ever written down.

Agency

A roster of brands at once, social run end to end. Strategy before anything else, always.

“Reliable, professional and naturally connects with clients, making her an absolute asset to any team.”
House of PerceptionEbony, founder of House of Perception

Why the desk exists

The best of both worlds.

You want someone genuinely across your brand, and you want someone who knows what's working everywhere else. In house gets you the first. An agency gets you the second. Most brands end up choosing. We sit in the middle on purpose.

IN HOUSE AGENCY IN HOUSE AGENCY
In house gives you

Someone who knows your brand properly. Your vision, your people and your customers, without needing it explained every time.

An agency gives you

Someone across a lot of brands at once, who knows what's working right now in your industry and in five others, and brings it straight to you.

We give you both

Immersed in your brand the way an in house team is, with everything we're learning across every other brand on our desk. Nothing gets taken off your plate without you in the room.

Hover the circles

Sydney is proactive, organised and always willing to go above and beyond. Any client would be extremely lucky to work with Sydney.
Olivia JeanOlivia, founder
We've absolutely loved working with The Social Desk. From our very first content shoot, everything felt so natural, creative and aligned with the vision we have for PGG.
Pacific Green GroceryShay, owner
She's so easy to work with, always understands what we're looking for and we're genuinely always so happy with the content she creates for us. We highly recommend her.
Hairhouse MirandaNada, owner
Sydney is the definition of an all rounder. She's got an incredible eye for capturing attention and can bring an idea to life in a way that feels both creative and strategic.
House of PerceptionEbony, founder

Sound like your kind of studio?

Send us a note and let's find out. Worst case you get half an hour of honest advice about your socials.