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Social Audit and Strategy Session

Feeling socially stuck?

The social media landscape is a crazy place. We're here to break your brand down for you. What's working, what's not and where to improve, then how to actually put it into action. So social media becomes a proper tool for your business, not just a pretty feed.

Cafe content shot for a client

What you get

Two parts, one clear picture.

Think of it in two halves. The audit is an honest look at where your socials are right now, what's working and what's not. The strategy session is the plan for what to do about it. Start with the audit, and add the strategy on if you'd like us to map the next 30 days out for you too.

Part one

The audit

A full health check of your socials. We dig into what's working, what's not and why, then hand you a clear list of fixes you can action straight away. Every audit is built around your brand and goals, so no two look the same.

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What's involved
  • First impression review. Your bio, profile, highlights, pinned posts and grid. What a brand new visitor thinks in the first five seconds, and whether it makes them stay.
  • Content deep dive. Your last 60 days of posts. What performed, what flopped and why. Format mix, hooks, captions, hashtags and posting rhythm.
  • Competitor snapshot. Two competitors reviewed. What they're doing that works, and where the gap is for your brand.
  • Homework. Eight to ten specific fixes you can action the same week, ranked by impact.

Part two, optional

The strategy session

The same full strategy document we build for our managed clients, made off the back of your audit findings and ready to run the moment you get it. Add it on if you want the plan and not just the diagnosis.

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What's involved
  • Full social strategy. Your goals, your audience, your platforms and how it all connects.
  • Content pillars. Your core pillars with exact post examples under each one, so you're never guessing what to make.
  • Brand voice. How your brand sounds online. Caption style, tone, the words you use and the ones you don't.
  • 30 day content plan. A posting cadence with formats mapped day by day, built off your audit findings.
  • Idea bank. Ten ready to shoot content ideas tailored to your brand, hooks included.
  • Working session. Your 30 minute walkthrough becomes a 60 minute session where we map the plan together.

Your audit report is delivered as a branded PDF within one week of the kickoff chat. It covers Instagram plus one other platform, with extra platforms available on request. With the strategy add on, your 30 day plan is delivered at the working session.

Not sure yet?

Six questions, one honest answer.

Thirty seconds, no email, no catch. Just an honest read on whether an audit would actually do anything for you.

Question 1 of 6

Do you use your highlights as a tool, or are they just old stories?

Question 2 of 6

Does each pinned post serve a purpose?

Question 3 of 6

Is every line of your bio intentional?

Question 4 of 6

How long does it take someone to tell what you sell?

Question 5 of 6

Can you name the pillar behind your last three posts?

Question 6 of 6

Is your next week of posts already planned?

Your diagnosis

You're on track.

Honestly, you're doing an amazing job. Everything's intentional and it shows. A fresh set of eyes is still worth having, because at this level the things holding you back are the ones you're too close to see.

Your diagnosis

Time for a refresh.

There's a lot working here. It just isn't all pulling in the same direction, and a few things have been sitting on autopilot longer than you'd like. That's exactly what an audit is for.

Your diagnosis

It's time for an audit.

Nothing's broken, it's just never been planned. You've been busy running the business. An audit gives you the map you've never had time to draw, and a list of fixes you can action the same week.

How it runs

The process

  1. Kickoff chat

    15 minutes. When you book, we jump on a quick call. You tell us about your brand, your struggles and what you've tried. We're not auditing yet, we're listening.

  2. The audit

    One week. We go deep on your socials with your goals front of mind. Everything you shared in the kickoff shapes what we look hardest at.

  3. The walkthrough

    30 minutes. Your report lands in your inbox and we talk it through together, ending with clear next steps on what to fix.

Ideal for brands who want expert eyes on their socials before committing to ongoing management, and hands on business owners who love doing it themselves but want a clear direction to run in.

Get the honest read

The audit is the easiest way to work out whether we're right for each other, and you keep everything either way.