Case study 01
35 years in business, zero social media.
Pacific Green Grocery is a successful family business that has been running for 35 years. Fresh fruit, veg and Pacific Island favourites, and a fixture in their community long before anyone thought about posting online. The one thing the business didn't have was an online presence. No Instagram, no TikTok, nothing at all.
How we went about it
The family is the brand.
The first thing we noticed wasn't on the shelves. It was how tied together the family and the business are. The whole family in the one shop, customers who have known them for decades, and a story no other grocer can copy.
So we put the family at the forefront of every single post. Not the produce, not the specials, the people. We wanted anyone watching to feel like they'd been let into the family rather than sold to, and that's exactly what connected. The results in the first month speak for themselves.
The feed
Before and after.
The first full month
Their first full month on social. The family has been the heart of the story since the very first post, and it's still what people come back for.
“We've absolutely loved working with The Social Desk so far. From our very first content shoot, everything felt so natural, creative and aligned with the vision we have for PGG.
The launch content honestly exceeded our expectations and we're so excited to see our brand evolve through your work.”
Let's build this together.
Tell us where you're at and what you're hoping for. We'll work through it with you and land on the shape that makes sense for your brand.